UX writer for Italian-speaking brands
Hi! I’m Elisa and I want to help you build long-term relationships with your Italian users, clients and stakeholders through content.
Featured case studies
Creating a body of product content for a Shopify app
Learn how I joined a startup as the sole UX writer to help them revamp their user flows, UI microcopy, help content and emails for merchants and shoppers.
Optimizing a localized website with usability testing
Find out how brands can communicate with their prospects more effectively by involving actual local users and uncovering useful insights from their feedback.
More projects
Supporting an MVP launch with content
See how I researched and created content for a new digital product – including a user journey map, a content audit, writing guidelines and plenty of copy examples.
Improving complaint management within a customer service team
Read how the customer experience can be improved by working as a team, mapping the journey and leveraging both employee and customer pain points.
Helping food safety experts communicate across languages
See how I addressed technical translation challenges – like terminology, syntax and cultural references – while helping an Italian multinational do business abroad.
Kind words
“Elisa, this is a really, really good set of deliverables.
You understand the benefits well and how to articulate them across a range of deliverables.
Not only that, but you’ve clearly put an immense amount of thought into how to lay out your wording carefully across multiple mediums, yet still tell a cohesive story.
That’s a fantastic skill to have.”
— Patrick Stafford (COO, UX Content Collective)
From the blog
Audience research: 10 places to get started with no budget (+ one practical example)
You don’t need to be a seasoned UX researcher to get a sense of what your audience is talking about online – nor do you need to spend a fortune.
The onboarding brief: what I ask before joining a small product team
Are you a UX writer or team lead who loves smooth kick-offs? Keep reading – this list of discovery questions might come in handy.
A bit about me
I’m a UX writer who focuses on optimizing content for Italian-speaking audiences.
In the last few years I’ve worked in translation, content writing, customer service and even sales, before realizing I’ve actually been doing UX all along.
Have a UX writing challenge you’d like to talk about?
Email me at elisa.trippetti@gmail.com or send me a message on LinkedIn.