About

I’m an Italian content designer with a background in localization and customer service. This is where I document my life in UX and writing.

I blog for junior to mid-level UX people who want to step up, stay in the loop and get involved beyond content. I also share thoughts on where the discipline is headed and where I see myself in it.

Kind words

I had the chance (and the pleasure) to manage Elisa, and I’ve seen her impact firsthand—not just on the words we use, but on how we think, design, and communicate as a team.

— Florin Neacsu (User Experience Lead, iGenius)

Elisa, this is a really, really good set of deliverables. You understand the benefits well and how to articulate them across a range of deliverables. Not only that, but you’ve clearly put an immense amount of thought into how to lay out your wording carefully across multiple mediums, yet still tell a cohesive story. That’s a fantastic skill to have.

— Patrick Stafford (CEO and Cofounder, UX Content Collective)

Excellent work, Elisa. Your brand voice guide is neat and straightforward — perfect to support an MVP. You’ve also included plenty of examples of dos and don’ts.

— Luca Longo (Director and Cofounder, UX Studio ©)

Portfolio

I’ve collaborated with startups from Belgium and the US, a multinational and a scale-up in Italy, and a Fortune 500 company in the Netherlands. Industries range from food safety and social commerce to customer experience. Right now, I’m working at the intersection of artificial and business intelligence.

Here are a few client projects I’ve worked on:

Creating a body of product content for a Shopify app

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Improving complaint management within a customer service team

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Helping food safety experts communicate across languages

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In the last several years, I’ve worked in translation and localization, content writing, customer service and even sales, before realizing I’ve actually been doing UX all along.

Whether you’re building a consistent, scalable content system for your digital product or designing complex user flows, I’m in your corner.