Looking out for biases in usability testing
Reflections on researcher and participant blind spots for more reliable findings
Elisa Trippetti
A few choice words on confirm-shaming
Exposing one of the most shameful deceptive patterns in design and writing
Audience research: 10 places to get started with no budget
You don't need to be a seasoned UX researcher to get a sense of what your audience is talking about online, nor do you need to spend a fortune.
The onboarding brief: what I ask before joining a small product team
Are you a UX writer or team lead who loves smooth kick-offs? This list of discovery questions might come in handy.
Taking your international marketing campaign to a local market
In this interview with transcreation specialist Claudia Benetello, we discuss what transcreation is and how it is used to adapt international marketing and advertising campaigns.
Translation is content design, too
What translators really do every day behind the scenes
Creating a body of product content for a Shopify app
A Shopify app that rewards shoppers with cashback when they buy with friends and family was looking to build brand awareness before their relaunch. Here's how I helped them move forward.
Improving complaint management within a customer service team
The customer service team I was part of struggled with customer complaint management. Here's how a colleague and I stepped in.
Helping food safety experts communicate across languages
An Italian foodservice company needed to translate a set of 7 food safety regulations for their corporate partners in the UK. Here's how I helped them achieve their goal.
Supporting an MVP launch with content
I was challenged to design a set of content guidelines to support the launch of a fictional digital product of my choice. Here's how I went about it.