From the archives Taking your international marketing campaign to a local market In this interview with transcreation specialist Claudia Benetello, we discuss what transcreation is and how it is used to adapt international marketing and advertising campaigns.
Portfolio Featured Creating a body of product content for a Shopify app A Shopify app that rewards shoppers with cashback when they buy with friends and family was looking to build brand awareness before their relaunch. Here's how I helped them move forward.
Portfolio Featured Improving complaint management within a customer service team The customer service team I was part of struggled with customer complaint management. Here's how a colleague and I stepped in.
Portfolio Featured Helping food safety experts communicate across languages An Italian foodservice company needed to translate a set of 7 food safety regulations for their corporate partners in the UK. Here's how I helped them achieve their goal.
Portfolio Featured Supporting an MVP launch with content I was challenged to design a set of content guidelines to support the launch of a fictional digital product of my choice. Here's how I went about it.
Portfolio Featured Optimizing a localized website with usability testing I conducted a usability test on foodspring, an international sports nutrition brand. In particular, I involved 3 users to test the desktop version of their localized Italian website. Here’s the process I adopted and what I found.
Portfolio Featured Delivering bad news with better microcopy I wrote microcopy to deliver bad news to app users. The two scenarios I worked on were a canceled flight and a late delivery. Here's how I created and then improved the copy.
Seeds How to explain things real good An enlightening mini-talk about by Nicky Case on how to make accessible educational content
Seeds Service reps are your friends Bringing insights from customer-facing roles into UX writing and product decisions
From the archives Smart products for smart consumers Chapter 7 of The Essentials: foundational knowledge for those starting out in localization and technical communication.
From the archives Localization checklist for proofreaders and reviewers Chapter 6 of The Essentials: foundational knowledge for those starting out in localization and technical communication.
From the archives Integrating localization services into project management Chapter 5 of The Essentials: foundational knowledge for those starting out in localization and technical communication.
From the archives Project management for content strategists Chapter 4 of The Essentials: foundational knowledge for those starting out in localization and technical communication.
From the archives Making the case for terminology management Chapter 3 of The Essentials: foundational knowledge for those starting out in localization and technical communication.
Technical communication 101 Chapter 2 of The Essentials: foundational knowledge for those starting out in localization and technical communication.
From the archives Localization concepts Chapter 1 of The Essentials: foundational knowledge for those starting out in localization and technical communication.
From the archives Text editing: a handbook for (language) students and professionals If your goal is to communicate effectively, even if you do not strictly earn your living with language work, text editing is a skill you might want to polish up.
From the archives Understanding neural machine translation and its challenges We explore the pros, cons and challenges of neural machine translation, with insights from industry leaders.
