Could content design be the right fit for you? In this longer read, I revisit my experience and share tips for starting out on a budget, with a focus on your mindset, your transferable skills and your story.
Content ideas for UX people: a mini-guide How to align needs, awareness and messaging to come up with smarter topics
Looking out for biases in usability testing Reflections on researcher and participant blind spots for more reliable findings
Audience research: 10 places to get started with no budget You don't need to be a seasoned UX researcher to get a sense of what your audience is talking about online, nor do you need to spend a fortune.
The onboarding brief: what I ask before joining a small product team Are you a UX writer or team lead who loves smooth kick-offs? This list of discovery questions might come in handy.
Taking your international marketing campaign to a local market In this interview with transcreation specialist Claudia Benetello, we discuss what transcreation is and how it is used to adapt international marketing and advertising campaigns.
Creating a body of product content for a Shopify app A Shopify app that rewards shoppers with cashback when they buy with friends and family was looking to build brand awareness before their relaunch. Here's how I helped them move forward.