How my UX writing work is evolving
We're a quarter into 2025... Let that sink in. Time to reflect on my career so far and figure out what comes next.
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Why I write about writing
Your ideas deserve to be visible so that others can find them, critique them and build on them.
What's in the portfolio that helped me land a full-time UX writing job
From customer service and translation to product writing and usability testing, here's how I used my projects to tell my own story.
Redesigning mobile onboarding for Joom: a shorter path to more conversions
In this take-home exercise, I challenge myself to improve an e-commerce app's onboarding flow as much as possible with limited information.
Could content design be the right fit for you?
In this longer read, I revisit my experience and share tips for starting out on a budget, with a focus on your mindset, your transferable skills and your story.
People aren't stupid. Right?
Biases and cognitive illusions that explain why we misjudge others
Content ideas for UX people: a mini-guide
How to align needs, awareness and messaging to come up with smarter topics
Looking out for biases in usability testing
Reflections on researcher and participant blind spots for more reliable findings
A few choice words on confirm-shaming
Exposing one of the most shameful deceptive patterns in design and writing
Audience research: 10 places to get started with no budget
You don't need to be a seasoned UX researcher to get a sense of what your audience is talking about online, nor do you need to spend a fortune.