Taking your international marketing campaign to a local market
In this interview with transcreation specialist Claudia Benetello, we discuss what transcreation is and how it is used to adapt international marketing and advertising campaigns.
Topic
From the archives
Some of my earlier publications, covering key topics in the language industry.
Localization checklist for proofreaders and reviewers
Chapter 6 of The Essentials: foundational knowledge for those starting out in localization and technical communication.
Integrating localization services into project management
Chapter 5 of The Essentials: foundational knowledge for those starting out in localization and technical communication.
Project management for content strategists
Chapter 4 of The Essentials: foundational knowledge for those starting out in localization and technical communication.
Making the case for terminology management
Chapter 3 of The Essentials: foundational knowledge for those starting out in localization and technical communication.
Technical communication 101
Chapter 2 of The Essentials: foundational knowledge for those starting out in localization and technical communication.
Localization concepts
Chapter 1 of The Essentials: foundational knowledge for those starting out in localization and technical communication.