Taking your international marketing campaign to a local market 04 Feb 2023 3 min read From the archives In this interview with transcreation specialist Claudia Benetello, we discuss what transcreation is and how it is used to adapt international marketing and advertising campaigns.
Smart products for smart consumers 01 Apr 2019 3 min read Chapter 7 of The Essentials: foundational knowledge for those starting out in localization and technical communication.
Localization checklist for proofreaders and reviewers 26 Mar 2019 4 min read Chapter 6 of The Essentials: foundational knowledge for those starting out in localization and technical communication.
Integrating localization services into project management 19 Mar 2019 3 min read Chapter 5 of The Essentials: foundational knowledge for those starting out in localization and technical communication.
Project management for content strategists 04 Mar 2019 3 min read Chapter 4 of The Essentials: foundational knowledge for those starting out in localization and technical communication.
