From the archives Content ideas for UX people: a mini-guide How to align needs, awareness and messaging to come up with smarter topics
From the archives Taking your international marketing campaign to a local market In this interview with transcreation specialist Claudia Benetello, we discuss what transcreation is and how it is used to adapt international marketing and advertising campaigns.
From the archives Smart products for smart consumers Chapter 7 of The Essentials: foundational knowledge for those starting out in localization and technical communication.
From the archives Localization checklist for proofreaders and reviewers Chapter 6 of The Essentials: foundational knowledge for those starting out in localization and technical communication.
From the archives Integrating localization services into project management Chapter 5 of The Essentials: foundational knowledge for those starting out in localization and technical communication.
From the archives Project management for content strategists Chapter 4 of The Essentials: foundational knowledge for those starting out in localization and technical communication.
From the archives Making the case for terminology management Chapter 3 of The Essentials: foundational knowledge for those starting out in localization and technical communication.
From the archives Localization concepts Chapter 1 of The Essentials: foundational knowledge for those starting out in localization and technical communication.
From the archives Text editing: a handbook for (language) students and professionals If your goal is to communicate effectively, even if you do not strictly earn your living with language work, text editing is a skill you might want to polish up.
From the archives Understanding neural machine translation and its challenges We explore the pros, cons and challenges of neural machine translation, with insights from industry leaders.
