Topic

User research

Laying the groundwork before the actual writing can start

Looking out for biases in usability testing

Reflections on researcher and participant blind spots for more reliable findings

Audience research: 10 places to get started with no budget

You don't need to be a seasoned UX researcher to get a sense of what your audience is talking about online, nor do you need to spend a fortune.

Optimizing a localized website with usability testing

I conducted a usability test on foodspring, an international sports nutrition brand. In particular, I involved 3 users to test the desktop version of their localized Italian website. Here’s the process I adopted and what I found.