Could content design be the right fit for you?
In this longer read, I revisit my experience and share tips for starting out on a budget, with a focus on your mindset, your transferable skills and your story.
Elisa Trippetti
People aren't stupid. Right?
Biases and cognitive illusions that explain why we misjudge others
Content ideas for UX people: a mini-guide
How to align needs, awareness and messaging to come up with smarter topics
Looking out for biases in usability testing
Reflections on researcher and participant blind spots for more reliable findings
A few choice words on confirm-shaming
Exposing one of the most shameful deceptive patterns in design and writing
Audience research: 10 places to get started with no budget
You don't need to be a seasoned UX researcher to get a sense of what your audience is talking about online, nor do you need to spend a fortune.
The onboarding brief: what I ask before joining a small product team
Are you a UX writer or team lead who loves smooth kick-offs? This list of discovery questions might come in handy.
Taking your international marketing campaign to a local market
In this interview with transcreation specialist Claudia Benetello, we discuss what transcreation is and how it is used to adapt international marketing and advertising campaigns.
Translation is content design, too
What translators really do every day behind the scenes
Creating a body of product content for a Shopify app
A Shopify app that rewards shoppers with cashback when they buy with friends and family was looking to build brand awareness before their relaunch. Here's how I helped them move forward.