Ramblings 12 things I'd tell my younger UX writer self A few reflections on my beloved job of four years, after moving from junior to mid-level seniority.
Breaking silos How to decide which feature you'll ship next Not all the features you design will make it to release right away. Here's how to decide what moves into development first.
Breaking silos When legal knocks at the UX door Need to add a legal disclaimer to your UI screens? Here are some ways to respectfully seek a compromise that protects the user's interests and your team's sanity.
Breaking silos Before you write: getting on the same page with marketers A simple kick-off routine I follow to stay aligned with the product marketing team.
Slice of life What working with a good team lead feels like I’ve been lucky to work with some phenomenal leaders, both in and outside of UX, and they all share the same distinctive traits.
The craft How to stop being the one who fills in the blanks Or, what to do when you're involved in UX writing projects at the very last minute.
The craft How my UX writing work is evolving We're a quarter into 2025... Let that sink in. Time to reflect on my career so far and figure out what comes next.
Slice of life Why I write about writing Your ideas deserve to be visible so that others can find them, critique them and build on them.
Portfolio What's in the portfolio that helped me land a full-time UX writing job From customer service and translation to product writing and usability testing, here's how I used my projects to tell my own story.
The craft Redesigning mobile onboarding for Joom: a shorter path to more conversions In this take-home exercise, I challenge myself to improve an e-commerce app's onboarding flow as much as possible with limited information.
Slice of life Could content design be the right fit for you? In this longer read, I revisit my experience and share tips for starting out on a budget, with a focus on your mindset, your transferable skills and your story.
Seeds People aren't stupid. Right? Biases and cognitive illusions that explain why we misjudge others
The essentials Content ideas for UX people: a mini-guide How to align needs, awareness and messaging to come up with smarter topics
The craft Looking out for biases in usability testing Reflections on researcher and participant blind spots for more reliable findings
Ramblings A few words on confirm-shaming Exposing one of the most shameful deceptive patterns in design
The craft Audience research: 10 places to get started with no budget You don't need to be a seasoned UX researcher to get a sense of what your audience is talking about online, nor do you need to spend a fortune.
Slice of life The onboarding brief: what I ask before joining a small product team Are you a UX writer or team lead who loves smooth kick-offs? This list of discovery questions might come in handy.
From the archives Taking your international marketing campaign to a local market In this interview with transcreation specialist Claudia Benetello, we discuss what transcreation is and how it is used to adapt international marketing and advertising campaigns.
Portfolio Featured Creating a body of product content for a Shopify app A Shopify app that rewards shoppers with cashback when they buy with friends and family was looking to build brand awareness before their relaunch. Here's how I helped them move forward.
Portfolio Featured Improving complaint management within a customer service team The customer service team I was part of struggled with customer complaint management. The process was slow and both employees and customers would get frustrated. Here's how a colleague and I stepped in.
Portfolio Featured Helping food safety experts communicate across languages An Italian foodservice company needed to translate a set of 7 food safety regulations for their corporate partners in the UK. Here's how I helped them achieve their goal.
Portfolio Supporting an MVP launch with content I was challenged to design a set of content guidelines to support the launch of a fictional digital product of my choice. Here's how I went about it.
Portfolio Optimizing a localized website with usability testing I conducted a usability test on foodspring, an international sports nutrition brand. In particular, I involved 3 users to test the desktop version of their localized Italian website. Here’s the process I adopted and what I found.
Portfolio Delivering bad news with better microcopy I wrote microcopy to deliver bad news to app users. The two scenarios I worked on were a canceled flight and a late delivery. Here's how I created and then improved the copy.
