Optimizing a localized website with usability testing

I conducted a usability test on foodspring, an international sports nutrition brand. In particular, I involved 3 users to test the desktop version of their localized Italian website. Here’s the process I adopted and what I found.

Delivering bad news with better microcopy

I wrote microcopy to deliver bad news to app users. The two scenarios I worked on were a canceled flight and a late delivery. Here's how I created and then improved the copy.

How to explain things real good

An enlightening mini-talk about by Nicky Case on how to make accessible educational content

Service reps are your friends

Bringing insights from customer-facing roles into UX writing and product decisions

Smart products for smart consumers

Chapter 7 of The Essentials: foundational knowledge for those starting out in localization and technical communication.

Localization checklist for proofreaders and reviewers

Chapter 6 of The Essentials: foundational knowledge for those starting out in localization and technical communication.

Integrating localization services into project management

Chapter 5 of The Essentials: foundational knowledge for those starting out in localization and technical communication.

Project management for content strategists

Chapter 4 of The Essentials: foundational knowledge for those starting out in localization and technical communication.

Making the case for terminology management

Chapter 3 of The Essentials: foundational knowledge for those starting out in localization and technical communication.

Technical communication 101

Chapter 2 of The Essentials: foundational knowledge for those starting out in localization and technical communication.